Privacy Policy

Privacy Policy

Last updated: September 17, 2025

 

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data refers to all data that can personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
 

2) DATA COLLECTION WHEN VISITING OUR WEBSITE
 

When you use our website purely for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect the data your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which are technically necessary for us to display the website:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. Data will not be shared or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.
 

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies).

When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

Cookies sometimes serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is also processed by cookies implemented by us, the processing is carried out either pursuant to Art. 6 para. 1 lit. b GDPR for the execution of a contract or pursuant to Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive during your visit to our website (third-party cookies). If we cooperate with such advertising partners, you will be informed individually and separately in the following paragraphs about the use of such cookies and the scope of the data collected.

Please note that you can set your browser to notify you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be restricted.
 

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then Art. 6 para. 1 lit. b GDPR also applies as the legal basis. Your data will be deleted once your request has been fully processed, provided there are no statutory retention obligations to the contrary.
 

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of executing a contract or opening a customer account. The data collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved, about which we will inform you below.
 

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Registration for our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation email asking you to confirm by clicking a corresponding link that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address provided by the Internet Service Provider (ISP) as well as the date and time of registration in order to trace any possible misuse of your email address at a later time. The data collected during newsletter registration is used exclusively for the purpose of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use your data, which is permitted by law and about which we inform you in this statement.
 

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for similar goods or services from our range to those already purchased. For this purpose, we do not need to obtain separate consent from you. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the above advertising purpose at any time with effect for the future by notifying the controller mentioned above. You will only incur transmission costs according to basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately stopped.

 

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 To process your order, we work together with the service provider(s) listed below, who support us wholly or partly in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of contract performance, insofar as this is necessary for the delivery of the goods. As part of payment processing, we forward your payment data to the commissioned credit institution, insofar as this is necessary for payment processing. If payment service providers are used, we explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
 

7.2 Use of payment service providers

  • PayPal: For payment via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or “payment by installments” via PayPal, we transmit your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). Data is only passed on insofar as it is necessary for payment processing. PayPal reserves the right to carry out a credit check for the payment methods "credit card via PayPal," "direct debit via PayPal," or – if offered – "purchase on account" or "payment by installments" via PayPal. The result of the credit check regarding statistical default probabilities is used by PayPal to decide whether to provide the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit check, these are based on a scientifically recognized mathematical-statistical procedure. Among other things, address data is included in the calculation of the score values. Further data protection information, including the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
    The legal basis for data processing is Art. 6 para. 1 lit. b GDPR.
  • SOFORT: If you select the payment method "SOFORT," payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to which we pass on the information you provided during the ordering process together with information about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary. You can find more information about SOFORT's privacy policy at: https://www.klarna.com/sofort/datenschutz
  • giropay: When paying via "giropay," payment processing is carried out via giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to which we pass on your information provided during the ordering process together with information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will be passed on exclusively for the purpose of payment processing with giropay GmbH and only insofar as it is necessary.

 

8) ONLINE MARKETING

Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, text files that are stored on your computer and that enable an analysis of your use of the website. In addition, Google AdSense also uses "web beacons" (small invisible graphics) to collect information, which can be used to record, collect, and analyze simple actions such as visitor traffic on the website.

The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve a transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The processing of data described is carried out pursuant to Art. 6 para. 1 lit. f GDPR for the purpose of targeted advertising to users by advertising third parties, whose ads are displayed based on the evaluated user behavior on this website. At the same time, the processing serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content against payment.

For more information about Google's data protection provisions, visit the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them via your browser settings or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be usable, or only to a limited extent, if you have deactivated the use of cookies.

 

9) WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Analytics uses "cookies," text files that are stored on your computer and that enable an analysis of your use of the website.

The information generated by the cookie about your use of this website (including your shortened IP address) is usually transmitted to a Google server and stored there. This may also involve a transmission to the servers of Google LLC in the USA.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()". This extension ensures anonymization of the IP address by shortening it and excludes a direct personal reference. Through the extension, your IP address is previously shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.

On our behalf, Google uses this information to evaluate your use of the website, compile reports on website activities, and provide us with other services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.

All processing described is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the needs-based design and continuous optimization of our website.

You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

 

10) TOOLS AND OTHER SERVICES

Google reCAPTCHA

On this website, we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or is abused by automated, machine processing. The service includes sending the IP address and possibly other data required by Google for the reCAPTCHA service to Google.

This may also involve transmission to the servers of Google LLC in the USA. The processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in determining individual responsibility on the internet and preventing misuse and spam.

Further information about Google reCAPTCHA as well as Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

 

11) RIGHTS OF THE DATA SUBJECT

11.1 The applicable data protection law grants you comprehensive rights (rights of access and intervention) against the controller with regard to the processing of your personal data, about which we inform you below:

  • Right of access pursuant to Art. 15 GDPR: You have the right, in particular, to obtain information about the personal data concerning you processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom the data has been or will be disclosed, the envisaged storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed about the safeguards under Art. 46 GDPR when your data is transferred to third countries.
  • Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and/or the completion of incomplete personal data stored by us.
  • Right to erasure (“right to be forgotten”) pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not apply in particular where processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to demand restriction of the processing of your personal data as long as the accuracy of your data contested by you is verified, if you oppose erasure of your data due to unlawful data processing and instead request restriction of processing, if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data once the purpose has been achieved, or if you have objected to processing based on grounds relating to your particular situation pending the verification whether our legitimate grounds override yours.
  • Right to be informed pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request its transfer to another controller, insofar as this is technically feasible.
  • Right to withdraw consent pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw consent once given to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the place of the alleged infringement.
     

11.2 Right to object

If we process your personal data in the context of a balancing of interests based on our overriding legitimate interest, you have the right at any time, on grounds relating to your particular situation, to object to this processing with effect for the future.

If you exercise your right to object, we will stop processing the data concerned. However, further processing is reserved if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed by us for the purpose of direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. You may exercise your right to object as described above.

If you object, we will stop processing your personal data for direct advertising purposes.

 

12) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is measured according to the respective statutory retention period (e.g., retention periods under commercial and tax law). After the retention period has expired, the corresponding data is routinely deleted, provided it is no longer required for the performance of a contract or contract initiation and/or there is no legitimate interest on our part in continued storage.

 

13) AMENDMENTS TO THIS PRIVACY POLICY

We reserve the right to amend this privacy policy in order to adapt it to changed legal situations or to changes in our services and data processing. However, this only applies with regard to declarations about data processing. If user consent is required or components of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users. Users are therefore requested to regularly inform themselves about the content of this privacy policy.

 

14) CONTACT INFORMATION

If you have any questions regarding the collection, processing, or use of your personal data, if you need information, rectification, blocking, or erasure of data, or if you want to revoke your consent or object to a specific use of data, please contact us directly using the contact details provided in our legal notice.